Resources
Asset Evaluation & Ranking Potential
Use this tool to evaluate whether a digital property a site, content hub, or creator-owned asset is worth building, buying, or putting real time behind. It is designed for owners: people who care about margin, durability, and upside, not just traffic screenshots.
How Fast Will Your Site Rank?
Answer a few questions about your audience and authority. We will estimate how fast your platform will rank and how much revenue you can generate.
Until first page Google Search results on main keywords
Based on ~400 estimated monthly views
at $6.00 RPM (your platform rate)
Key Authority Factors
Grow your followers
Followers are initial ranking boost
Expand to more platforms
Each platform adds credibility
Increase publishing frequency
Google rewards frequent, consistent content
What Goes Into Your Authority Score
- Follower Base
- More followers = faster ranking and more initial traffic
- Platform Presence
- Multiple platforms signal authority and distribute risk
- Brand Recognition
- Wikipedia pages and branded searches prove you are searchable
- Content Consistency
- Regular publishing shows Google you are active and reliable
- Niche Selection
- Less competitive niches rank faster than saturated spaces
- Authority Score
- Your overall ranking potential on a 0-100 scale
Ready to build your platform?
Based on your authority score, we can show you exactly what to expect.
Talk to Us About Your PlatformA few rules of thumb before you start
- •Traffic is not the asset.Traffic plus clear monetization plus clean operations is the asset.
- •Platform-only attention is fragile.If everything lives on YouTube, TikTok, or Instagram, you are renting, not owning.
- •High RPM outperforms high volume.We often see solid niche sites significantly outperform raw social RPM. A well-built site with a solid RPM can out-earn most platform payouts.
- •Payback window matters.If a realistic 12–24 month path to "paying for itself" does not exist, it is probably not an asset—it is a hobby or an experiment.
The Margin Media asset evaluation checklist
You can run this against a property you already own, a site you are thinking about acquiring, or a hypothetical asset you are considering building with Margin Media.
1. Audience & demand
- Is there a real, identifiable audience not just impressions?
- Which topics, videos, or posts consistently perform?
- Is the demand evergreen, seasonal, or trend-driven?
- Are there clear problems or questions the asset helps solve?
- Would people notice if this property disappeared?
2. Traffic & discoverability
- What is the current monthly traffic (sessions / pageviews)?
- Where does that traffic come from search, social, referrals, email?
- Is the site properly indexed and technically healthy?
- Do social profiles and content link back to the site?
- Is there obvious upside from basic SEO & structure work?
3. Monetization & margin
- How does the asset currently make money (if at all)?
- What is the effective RPM / RPV today (revenue per 1,000 pageviews or per visitor)?
- Is the revenue mix high-margin or low-margin?
- Is there upside from layering in ads, email, product flows, or sponsorships?
- Can you reasonably imagine a 2–3× RPM improvement with focused CRO and layout work?
4. Operational reality
- Is the tech stack modern, fast, and maintainable?
- Can non-engineers update content and key pages without breaking things?
- Is analytics set up cleanly enough to trust the numbers?
- Is there someone responsible for ongoing updates and upkeep?
- Can new experiments be run without months of dev work?
5. Risk & defensibility
- How dependent is the asset on a single platform or algorithm?
- Could a competitor copy the idea quickly and cheaply?
- Is there brand, depth of content, or IP that makes this hard to replace?
- Are there single points of failure (one creator, one channel)?
- If growth stalled for 6–12 months, would the asset still be valuable?
6. Payback & upside
- What is the realistic build or acquisition cost for this asset?
- With current traffic and a reasonable target RPM, how long would it take to "pay for itself"?
- Is there a believable path to 2–3× revenue within 12–24 months with focused work?
- Does that upside justify the time, focus, and risk it will require?
- If everything goes better than expected, what does a “great year” look like?
Using this checklist with Margin Media
When we partner with creators or businesses, we effectively run this checklist together: what you have, what is working, what is broken, and what kind of asset this could become with the right build and systems.
If you would like a second set of eyes on a property you own or one you are thinking about building or buying, you can share the basics (traffic, niche, monetization, goals) and we will tell you how we would approach it.