Your Audience.
Your Asset.
Your Revenue.
Stop renting your audience from algorithms. Build an owned platform where you keep 85–95% of earnings, reach search traffic, and create without limits.
Your existing content
No re-uploading. No re-editing. We republish and organize it for your site.
YouTube
Long-form + evergreen
TikTok
Short-form clips
Reels + posts
Curate
Best performers
Organize
Topics + series
Publish
SEO pages
Your owned platform
Searchable library
Same content. New distribution. You own the destination.
Reason #1
Repurpose Your Existing Content
Your best content already exists. Those videos on YouTube, TikTok, and Instagram that performed well? We automatically pull them into your owned platform and organize them by topic, date, and performance.
No new content creation
Your existing library becomes your owned asset immediately.
No approval loops
You already approved this content for public platforms—no extra work.
Better organization
Searchable by topic, series, date—way better than the YouTube algorithm feed.
Reason #2
Google Reach = New Audiences (Not Cannibalization)
Your YouTube channel is optimized for the YouTube algorithm. Your owned platform is optimized for Google Search.
These are different audiences in different places. Someone searching "how to explain photosynthesis" on Google will not see your YouTube video. But they will find your owned platform—and you keep 100% of that new traffic.
Completely different funnel
Google searchers ≠ YouTube subscribers. Zero cannibalization.
People actively searching
Google traffic = high intent. They want what you have right now.
Two channels. Two intents.
YouTube is recommendation. Google is search. Your site captures both—without cannibalizing.
YouTube / TikTok
Algorithmic discovery
You do not own the relationship—your reach can change overnight.
Your site (Google Search)
High-intent traffic
Same content → indexed pages → searchable forever. You own the destination.
Different sources. Different audiences. Same content.
Revenue model comparison
Same audience. Different monetization mechanics.
Example inputs
Monthly views
500,000
Pageviews
≈ 650,000
Fill rate
90%
YouTube
Low RPM
$0.02–0.04
per 1,000 views (typical)
Monetization is constrained by platform rules, inventory, and the algorithm.
Owned platform
High RPM
$8–15
per 1,000 impressions
Ads match content context. Higher intent. Better yield.
What changes?
Mechanics
- Page-based inventory + contextual ads
- Search traffic compounds over time
- You keep 85–95% of earnings
Reason #3
150–750x Higher Revenue Per View
YouTube pays $0.02–0.04 per 1,000 views. Your owned platform: $8–15 per 1,000 impressions.
The difference? The YouTube algorithm pays you to keep people on YouTube. Display ads on your platform pay for actual engagement on your content.
Real numbers
A creator with 500K followers earning $2K/month on YouTube often earns $8K+ on their owned platform.
You keep 85–95%
Platform takes a small cut. You keep the rest. (YouTube takes 45%.)
Reason #4
Create Without Platform Constraints
The YouTube algorithm favors watch time. TikTok favors engagement. Instagram favors shares. Your platform favors whatever you want to create.
Interactive Features
Embedded quizzes, polls, and voting features that keep users engaged—things YouTube simply does not allow.
No demonetization
You make the rules. No algorithm strikes, no controversial content bans. Full control.
Create without constraints
Add features to your pages the moment you want them—no platform permission needed.
Quizzes
EnabledPractice + retention
On-page module
Polls
EnabledFeedback loops
On-page module
Email capture
EnabledOwn the relationship
On-page module
Gating / memberships
OptionalPaid access options
On-page module
Affiliate blocks
EnabledMonetize recommendations
On-page module
Sponsor placements
EnabledDirect deals
On-page module
The difference is control
Platforms optimize for their KPIs. Your site optimizes for your outcomes: leads, learning, community, sales, or subscriptions.
Why Choose Owned Over Platforms?
| Feature | YouTube/TikTok | Your Platform |
|---|---|---|
| Revenue per view | $0.02–0.04 | $8–15 |
| Your cut | 55% | 85–95% |
| Content rules | Algorithm decides | You decide |
| Audience relationship | Platform owns it | You own it |
| Demonetization risk | High | Zero |
Calculate your potential
Plug in your current views and see what owned-platform revenue could look like.
Revenue Potential
What could you earn?
Use our calculator to estimate your monthly and annual revenue potential from your owned platform. As a reminder, all figures are estimates based on industry benchmarks.
High CPM potential from tech advertisers
Monthly Revenue
$105–$157
estimated range
Annual Revenue
$1,260
– $1,884
12-month projection
Estimated RPM
$11.20
per 1,000 impressions
Disclaimer: These are estimates based on industry benchmarks, your niche, and content commitment. Actual results depend on traffic quality, SEO performance, audience engagement, and ad placement strategy. We provide detailed projections during our discovery call.
Curious about how these numbers are calculated? See our FAQ →
Questions about migrating?
- Will I lose my social media followers?
- No. Your social media is where you announce new content. Your owned platform is where you monetize them. Think of it as a new revenue stream, not a replacement.
- Can I still post to YouTube/TikTok?
- Yes. Your social platforms are your distribution. Your owned platform is your monetization. They work together, not against each other.
- How much does it cost?
- Revenue-share model: we take a small percentage of your platform earnings. Zero upfront costs. You only pay us when you make money.
- Can I customize the platform?
- Completely. Your logo, colors, messaging. It feels like you built it. Because fundamentally, you did—we just handled the technical complexity.
Get in touch about your digital assets
Whether you're running a business, building a creator brand, or exploring ideas for new digital properties, this form is for people who want to build real digital equity—not just chase vanity metrics.
Tell us who you are, what assets you have (or want to build), and where you're trying to go. We'll use this to see if there's a strong fit before we jump on a call.