Resources
Guides & playbooks
Repeatable frameworks for building, growing, and monetizing digital assets. Not theory—these are the systems we use every day with creators and businesses.
If you'd rather build or optimize your own asset, this is the best place to start. Use our internal playbooks, then layer in the external SEO classics we trust.
Margin Media internal playbooks
These guides mirror how we actually work on client and internal projects. You can think of them as “source code” for our services.
RPM levers, email capture flows, ad placement heuristics, and revenue stacking strategy. Everything we know about turning traffic into dollars.
Component-based architecture, performance budgets, layout rules, and the complete launch checklist. No WordPress. No bloat. Just fast.
Using transcripts, topic modeling, entity linking, and signal-building. The complete path from content creation to search visibility.
Turning long-form videos into durable site structure. Which videos become pages, how to structure them, and the internal link strategy that works.
Traffic quality, monetization potential, risk & defensibility, and the 90-day upside plan. How we evaluate any digital property.
What to keep, what to throw out, and how to preserve rankings when you rebuild. Replatforming without losing SEO equity or revenue momentum.
DIY SEO? Start with these classics
If you or your team want to go deeper on the fundamentals, these are dependable reference points. We don't own them, but we do reference them when we're training operators and clients.
Google Search Essentials & Starter Guides
Source: Google Search Central
Direct from Google: how they think about crawling, indexing, and ranking. Required reading if you want to stay inside the lines while pushing performance.
Open resource →The “SEO Periodic Table”
Source: Search Engine Land
A visual breakdown of the major on-page, off-page, and technical factors that influence search performance. A useful mental model even if you disagree with some weights.
Open resource →Long-Tail Keywords & Demand Capture
Source: Backlinko
Classic explanations of why niche, intent-rich queries compound for sites that publish consistently—especially relevant for creator archives.
Open resource →Matt Cutts & Early Google SEO Insights
Source: Matt Cutts
Older but still instructive perspectives on what Google cared about before LLMs and entity-first search. Useful for understanding how we got here.
Open resource →Beginner-Friendly SEO Overview
Source: Moz
If you have operators or team members who are newer to SEO, a beginner’s guide can level-set terminology and expectations before you get more advanced.
Open resource →Need a playbook tailored to your asset?
We can take your channel, site, or property and design a custom growth and monetization framework around the content you already have.