Why we moved on from WordPress and do not plan to go back

WordPress worked well for a long time. It offered a familiar admin interface, a huge plugin ecosystem, and a fast way to get something online. But as digital assets became more complex, and as user expectations around speed and polish increased, the tradeoffs became harder to ignore.

Each new plugin added weight. Theme layers collided with custom templates. Caching patches covered up the cost of a bloated stack, instead of fixing the underlying structure. For creator and business assets that needed to be fast, maintainable, and extendable, we reached the point where the architecture itself was the bottleneck.

Component based builds as a default

Our answer was to move to component based builds. Instead of one large theme with a mix of templates and shortcodes, we work with a library of building blocks. A hero is a component. A feature grid is a component. A call to action is a component. They are fast, reusable, and designed to compose into pages without needing a complete redesign.

For clients, this means two important things. First, we can ship a launch version that is clean and light, without hundreds of unnecessary options. Second, when you want to add a new layout or test a different way to present content, we are dealing with components and patterns rather than a fragile theme.

Why this matters for SEO, monetization, and CRO

Performance is not just a developer concern. It influences how frequently search engines crawl you, how users behave on key pages, and how much revenue each visit yields. Slow, jittery layouts are harder to optimize, and they often show up as lower engagement, more bounce, and weaker conversion.

By moving away from a heavy CMS and into a performance web model, we gain control over what runs on the page, how it loads, and how it adapts as we experiment. That makes it much easier to plug in analytics, CRO tests, and monetization layers without fighting the underlying system.