Why we moved on from WordPress

WordPress worked for a long time. It was familiar, had plugins for everything, and got sites online fast. But every plugin added weight, themes fought custom templates, and caching hid the cost instead of fixing it. Eventually the stack itself was the bottleneck.

Components instead of themes

Now we build from a library of components. A hero is a component, and so is a feature grid. Launch versions stay light, and new layouts or tests mean adding components instead of fighting a fragile theme.

Why speed pays

Speed affects how often search engines crawl you, how people behave on your pages, and how much each visit earns. When we control what runs on the page, adding analytics, tests and ads gets much easier.