Heatmaps: where people actually click

We reviewed more than one hundred thousand sessions of heatmap data across creator and business sites. We wanted to see where people clicked, where they stalled, and which changes helped without tricking anyone.

Three fixes that kept working

• The main call to action sat too low. People clicked the logo or nav instead.
• Sidebars and boxes competed, so no single next step got attention.
• Proof and benefits were below the fold, where few people saw them.

Moving CTAs up, offering fewer choices, and pulling proof higher improved click-through every time.

How we use heatmaps

Heatmaps are one input next to analytics and funnel data. Their value is speed. A confusing layout is easier to see than to work out from numbers. We use them to decide which ideas are worth a real test.