SEO in the LLM era: entities over keywords

Old SEO was about keywords. You matched a phrase in a title and hoped links pushed you into the top ten. Search now cares more about who is behind a site, what they cover in depth, and whether the rest of the web agrees.

From keywords to entities

We still use keyword data. We just group it under entities. A creator who teaches music theory is an entity. So is a song like the Macarena. The tutorials, chords and guides around it all point back to that one thing.

That changes the site. You don't need twenty thin pages chasing keyword variations. You need a few strong hubs, with supporting pages that answer real questions.

Why creators have an edge

You already exist across platforms. Your name, channel and content history show you are real. What's usually missing is an owned site that ties it together, so many of our builds start with an entity map and the site structure follows from it.